Kuma-ï Sushi
Client : Kuma-ï Sushi Japan restaurant.
Locate : Montpellier
Locate : Montpellier
Country : South of France.
Project : Branding Restaurant / Research Naming / Brand Strategy / Graphic design restaurant / Mural Illustration Restaurant / Interior design of restaurant / Social Media Strategy Restaurant /
Date : 2025
Project : Branding Restaurant / Research Naming / Brand Strategy / Graphic design restaurant / Mural Illustration Restaurant / Interior design of restaurant / Social Media Strategy Restaurant /
Date : 2025
About Kuma-ï Sushi Japan Restaurant in Montpellier France /
KUMA-Ï SUSHI JAPONAIS A VOLONTE MONTPELLIER
THE RENAISSANCE | From Crushing Failure to Integrated Design Triumph
THE RENAISSANCE | From Crushing Failure to Integrated Design Triumph
Brand Designer Talented: The Expert in Brand Design and Spatial Architecture for Restaurants.
This project proves that a restaurant's success is not random; it's the perfect orchestration of brand strategy, powerful spatial design, and flawless execution. Discover how, in Montpellier, I transformed a failing establishment into the city's new must-visit destination.
Creative Direction of branding japan restaurant> Loolye Véronique Labat
Branding and interior Project Management > Loolye Véronique Labat
Interior Design japan restaurant: Loolye Véronique Labat
Interior Design japan restaurant: Loolye Véronique Labat
Design graphic of japan restaurant> Loolye Véronique Labat
Photography japan restaurant> Loolye Véronique Labat
I. THE CHALLENGE: From Decline to Radical Action
The previous concept, Chào Bà (a Vietnamese restaurant), was failing:
The Problem: Located in the heart of Montpellier, it barely served 10 clients per shift for 7 months.
The Diagnosis: The décor was dark and chaotic; the "street food" concept and basic cuisine were unable to compete or establish a regular customer base, despite the vibrant location (near Comédie).
The Radical Decision: Following my audit, the owner agreed to a complete pivot: abandoning Vietnamese cuisine for the high-potential niche of All-You-Can-Eat Japanese Sushi.
The Goal: Not just to succeed, but to surpass the market leader, Yukimi, achieving in one week what they took a year to build.
My New Project branding and interior design japan restaurant in france
You can contact me for any sort of Brand design, interior design, packaging design, labe design, naming, stragegie of branding or graphic design services
E-mail: labat.loolye@gmail.com
What's app+33695177182
What's app+33695177182
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Brand design & interior design
Looking for a custom Box brand identity design? I’d be delighted to bring your vision to life!
Looking for a custom Box brand identity design? I’d be delighted to bring your vision to life!
📩 Feel free to message me with your detailed requirements.
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✉ Email : labat.loolye@gmail.com
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II. THE SUCCESS DNA: Branding and Vision
As the Brand Designer, I created Kuma-ï Sushi (熊ーイ寿司), the "Bear Sushi"—an irresistible, unique, and instantly recognizable brand.
Core Strategy
Mission: To offer an authentic and generous Japanese culinary experience in a unique setting where art and modernity exceed all expectations.
Vision: To become the ultimate reference for immersive Japanese dining in Montpellier.
Visual Identity: A bold palette breaking from typical minimalism: Vibrant Klein Blue as the anchor, contrasted with Neon Pink, Fluorescent Yellow, Coral, Teal, and Black, creating a "pop/manga" energy.
III. THE INTEGRATED DESIGN: Orchestrating the Experience
My polymathic expertise allowed for the seamless transformation of the former chaotic space into a captivating scene.
Design Element : Spatial Revival
Brand Designer Talented's Role
Valorizing the existing large windows (reminiscent of Japanese shoji) to flood the interior with light. (Below Photo of illuminated large windows and door.)
Brand Designer Talented's Role
Valorizing the existing large windows (reminiscent of Japanese shoji) to flood the interior with light. (Below Photo of illuminated large windows and door.)
